FEMALE TRAVEL SAFETY AWARENESS – Travel Trends

You may be surprised to learn that, even though interest in (*1) female solo travel has only gained traction since 2013, Google Keyword Planner Tool has reported an increase of 52% in search volume for the phrase “solo female traveller” between 2016 and 2017. This begs the question: Why such a dramatic increase? This can be answered by a well-known fact that women today control more money than ever before.  For example, in 2015, 51% of personal wealth in the US was controlled by women and so the shift in the travel industry regarding female solo travel is likely to continue, subject to the recent COVID-19 global restrictions on travel.

Prior to the presence of COVID-19 on the world stage, research on (*2) female travel statistics in 2020 has revealed some interesting facts, as below:-

  • 80% of all travel decisions are taken by women.
  • Regardless of whatever is happening in the world, it appears that 86% of women state that they are not fearful of travelling.
  • Of those who book adventure, cultural or nature trips, 75% are women.
  • Of the female solo travellers, who travelled solo, 59% said they would travel alone again within the next 12 months.
  • The female travel market has accelerated by 88% in the last few years.

These figures reveal that more and more women are choosing to travel solo and not just once, but also they are very willing to do so again. The Vulcan Post (*3) indicates that the travel landscape will look different for at least another year from now, due to COVID-19. Such an outlook will feature emerging trends, some of which may include:-

  • Booking of trips will not be made far in advance, as they used to be, but due to fears of cancellation and uncertainty, people may only book a trip a week or two in advance.
  • Solo travelling may become more favoured, so as to avoid large group interaction.
  • The “off the beaten track” destinations may become more popular, including havens in nature, such as, national parks, deserts and islands; thereby keeping away from crowded locales.
  • Health and Wellness Tourism may be on the increase, as people may focus on health and wellness resorts, as a result of the COVID-19 pandemic.
  • Staycations or short-haul trips may become more sought-after.
  • Dining-in, when staying in an hotel, may become the preferred option, so as to minimise social interaction and the possibility of contracting COVID-19.
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Mindful of these new travel trends, women rate being safe as the highest priority for them. You will find many solo female bloggers will write about their experiences in such a way as to encourage more females to travel alone. These bloggers will include a myriad of tips, many of them common sense, on how to remain safe, when travelling solo. However, we need to ask ourselves what we actually mean when we refer to being safe. Wikipedia (*5) defines safety as:-

“Safety is the state of being “safe”, the condition of being protected from harm or other non-desirable outcomes. Safety can also refer to the control of recognized hazards in order to achieve an acceptable level of risk.”

The above definition refers to “an acceptable level of risk”, which means the risks we face when we travel to a new destination, and also the risks that are faced, in particular, by a female travelling on her own. It is true to say that travel for anybody involves many unknown quantities, some of which we may have never considered before. For example, if for any reason, we choose to travel to a developing country, we may never have been exposed to the types of danger that are sometimes apparent there. These can include sexual harassment, sexual violence, street crime, illness through poor drinking water, and less common, political violence and terrorism. All of these dangers are a concern for men and women alike, but may unnerve women more so, depending on the individual.

Generally speaking, whether we travel to developing countries or to more popular destinations, today we live in a world of many uncertainties and dangers, which is why a training programme, designed for solo female travellers cannot be underestimated nor undervalued. At Staff Defence, we have designed a training programme called Female Travel Safe Awareness that is tailored to meet the unique requirements of the solo female traveller. The result is a course that focuses on travel safety, personal safety/self-defence, pre-departure planning, gender-based violence, hotel and social media safety, and basic first aid. Why not visit our website and take a look at the benefits you will gain by booking a place on our Female Travel Safe Awareness course:-

Link: https://staffdefence.co.uk/course/female-travel-safe-awareness/

References:

(*1). The Solo Female Travel Trend: The Experiences and Priorities They Are Chasing Nicole Cow (May 2018) www.trekksoft.com

(*2). Female Travel Statistics 2020 www.condorferries.co.uk

(*3). How COVID-19 Will Change the Way We Travel: 10 Emerging Trends in a Post-Pandemic World (Sheila Chiang 2020) www.vulcanpost.com

(*4). 7 Tips on Staying Safe When Travelling Alone, According to a Solo Female Travel Blogger (Dusty Baxter-Wright 2018) www.cosmopolitan.com

(*5). Wikipedia, the Free Encyclopaedia www.wikipedia.org